You don't need an idea to start a business

What Is a Startup According to Francisco Santolo


What is a Startup?

When the question arises as to what a Startup is, there are so many answers. Francisco Santolo chooses Steve Blank's words: “temporary organization designed to search for a repeatable and scalable business model”

A temporary organization means:

- The customer development team is in search mode trying to learn on every step.

- They are constantly testing hypotheses.
- They are always going to be trying to achieve their purpose